The brief was to create an insertion to accompany the NS40 Jacket, evolving the classic product tag and generating brand awareness; and aligned with Tropicfeel's mission to travel authentically and responsibly, and with clear information and communication.
With the old foldable maps as a reference, we create a mapazine that visually communicates the transparency and traceability of the NS40 Jacket, its features, and gives a voice to the community in the form of travel recommendations.
Year:
2022
